Rise and Rise of Social Media: Opportunities for Email Marketing

In year 2010, Facebook, Twitter, YouTube, LinkedIn… Social networks have grown from a consumer phenomenon into an effective business marketing tool. With the increasing number of companies making use of the viral power of social media, the term Social Media Marketing is now an integral part of the marketing vocabulary.

While the growing popularity of social networks had first caused some to question the future role of email marketing, it is now clear that social media is here not to replace email but to work in conjunction with it, and in 2010 we have seen more businesses integrate social media in their email marketing efforts.

2011: The recent announcement of the Facebook Messages service by the social media giant confirms that email and social media integration will continue to grow. The integration trend will provide plenty of opportunities for businesses to gain additional exposure for their messages. At emarsys we always encourage our clients to:

• Add a social sharing or SWYN (share-with-your-network) functionality – sharing whole email or just specific sections – to their emails in order to enable recipients to spread the message among their friends and family.

• Convert followers into subscribers by collecting email addresses at social pages.

• Turn subscribers into followers by including a “Call to Follow” in email messages.

• Track the social footprint of the email messages on Social networks and identify brand  champions.

See the emarsys Social Email Marketing Whitepaper for trends and best practice tips on integrating the channels email and social media. Email marketing campaign need to integrate with Social Media campaign to achieve maximum impact to our product or services.

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