The important challenge for email marketers in 2010 has been the increase in email use through mobile, fuelled by the growth of mobile phones sales and smartphones in particular. The research firm Radicati Group predict the wireless email market will hit 1 billion mailboxes by 2013 (Radicati, 2009); Nielsen claim 41.6% of US mobile Internet [...]
Archive for September, 2011
18 Sep
Rise and Rise of Social Media: Opportunities for Email Marketing
In year 2010, Facebook, Twitter, YouTube, LinkedIn… Social networks have grown from a consumer phenomenon into an effective business marketing tool. With the increasing number of companies making use of the viral power of social media, the term Social Media Marketing is now an integral part of the marketing vocabulary. While the growing popularity of social networks had [...]
18 Sep
How to Segment Email Marketing Lists ?
Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI — $42.08 for every dollar spent, according to research by the Direct Marketing Association. Segmenting your email lists can help your email marketing campaigns become even more successful, as this article from our colleagues at [...]
