Email Marketing Definition
Email Marketing Definition
Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. In other word, every email sent to a potential or current customer could be considered email marketing. Email Marketing (Email Direct Marketing) is a marketing strategy to promote your product or service through the application of direct email communications. Email Marketing represents the email you send to a customer, a prospect or public. Email marketing is a tool for building relationships with both existing and potential customers.
In general email marketing (Email Direct Marketing) refers to:
- Sending direct promotional emails to new prospects or existing customers with the purpose to acquire or persuade new purchase or repeat purchase.
- Sending emails with the purpose to develop customer loyalty and enhance the customer relationship.
- Email sent by anyone with placing your marketing messages or advertisements in the email.
Email Marketing is the electronic way of direct mail, newsletter and flyers.it is widely used because:
- Sending email is much more cost effective than most other forms of communication with your prospects and customers.
- Email lets you to deliver your message directly (unlike a website, where your prospects have to come to visit your website for the message) to your customers or prospects.
- Email marketing has proven extremely successful for those who do it right.
- Email marketing is highly targeted to your target group.
- Email marketing is customisable on a mass scale.
- Email marketing is completely measurable.
Email marketing is a tool for developing relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.
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