1. It provides an entrepreneur the ability to communicate with a large audience at a relatively low cost.
2. The entrepreneur has the opportunity to communicate specific details to a targeted audience.
3. The delivery time is short.
4. The effect or performance of the email marketing campaign can easily be tracked.
5. Unlike a website that requires the audience to visit, Email marketing delivers the message to the audience.
6. More than half of internet users spend more time checking their Emails than any other activity online.
7. It affords the entrepreneur the opportunity to interact with potential customers. Messages can be structured in such a way that upon request by a potential customer, a predetermined series of responses are delivered automatically to the potential customer.
Direct Email Marketing – A website provide information about definition, history, key terms and concepts of email marketing, opt-in email advertising, email spam, legal requirement of email marketing, advantages and disadvantages of email marketing, email marketing campaign, web-based email marketing service providers and email marketing software.
