1. It provides an entrepreneur the ability to communicate with a large audience at a relatively low cost. 2. The entrepreneur has the opportunity to communicate specific details to a targeted audience. 3. The delivery time is short. 4. The effect or performance of the email marketing campaign can easily be tracked. 5. Unlike a [...]
Archive for February 16th, 2010
16 Feb
What is email marketing?
Email marketing simply put is the use of Email (Electronic Mail) for marketing. It is a form of direct marketing strategy whereby a marketer or advertiser communicates information to current or potential customers. Email marketing is one of the oldest online marketing strategies that successful entrepreneurs employ in acquiring and retaining customers for their businesses. [...]
