Email Marketing – Going Mobile: Coping with the Revolution

The important challenge for email marketers in 2010 has been the increase in email use through mobile, fuelled by the growth of mobile phones sales and smartphones in particular. The research firm Radicati Group predict the wireless email market will hit 1 billion mailboxes by 2013 (Radicati, 2009); Nielsen claim 41.6% of US mobile Internet time is spent with email, a rise of 10% across the previous 12 months (Nielsen, 2010).

With the mobile revolution expected to continue throughout 2011, what are the implications for email marketers? In the future direct email marketing, we need to consider following factors.

• Design Of Email/Newsletter

Marketers should take extra care when working on email design: make sure templates are optimised not just for desktop and web-based email clients, but also for mobile clients.

• Time and frequency of send

Viewing habits are different for “mobile email viewing”. It’s important to carefully think of the best time and number of messages required to reach your recipients.

 

 

Rise and Rise of Social Media: Opportunities for Email Marketing

In year 2010, Facebook, Twitter, YouTube, LinkedIn… Social networks have grown from a consumer phenomenon into an effective business marketing tool. With the increasing number of companies making use of the viral power of social media, the term Social Media Marketing is now an integral part of the marketing vocabulary.

While the growing popularity of social networks had first caused some to question the future role of email marketing, it is now clear that social media is here not to replace email but to work in conjunction with it, and in 2010 we have seen more businesses integrate social media in their email marketing efforts.

2011: The recent announcement of the Facebook Messages service by the social media giant confirms that email and social media integration will continue to grow. The integration trend will provide plenty of opportunities for businesses to gain additional exposure for their messages. At emarsys we always encourage our clients to:

• Add a social sharing or SWYN (share-with-your-network) functionality – sharing whole email or just specific sections – to their emails in order to enable recipients to spread the message among their friends and family.

• Convert followers into subscribers by collecting email addresses at social pages.

• Turn subscribers into followers by including a “Call to Follow” in email messages.

• Track the social footprint of the email messages on Social networks and identify brand  champions.

See the emarsys Social Email Marketing Whitepaper for trends and best practice tips on integrating the channels email and social media. Email marketing campaign need to integrate with Social Media campaign to achieve maximum impact to our product or services.

How to Segment Email Marketing Lists ?

Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI — $42.08 for every dollar spent, according to research by the Direct Marketing Association.

Segmenting your email lists can help your email marketing campaigns become even more successful, as this article from our colleagues at Ecommerce-Guide ably shows. Give it a read — even if you don’t have an ecommerce component to your business, you’ll benefit from better email marketing practices.

From building customer loyalty to acquiring customers and communicating promotional offers, email marketing has changed the way small business ecommerce site owners do business today.

Most companies realize there is much more to email marketing than just scoring a customer’s email address and sending content every couple weeks. Email marketing requires practice and dedication to be a successful marketing and communication tool for your small business.

Email Marketing Definition in the World Wide Web

Definitions of Email Marketing on the Web:

• E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. …
  en.wikipedia.org/wiki/Email_Marketing
• it is an online marketing tool. Easy-to-use, low cost and effective, it enables dialogue with your customers in a personalized manner and involving relevant communication.
  www.en.masterbase.com/support/glossary.asp
• Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
  www.searchengine-optimization-guru.com/internet-marketing-terms.html
• Terminology used for copy and content of an email. Email creative can be in many different formats including HTML, text, images, etc.
  www.bubbleboxmedia.com/html/knowledge/knowledge_terminology.html
• the promotion of products or services via email.
  keywordmktg.com/Glossary.aspx
• A method of promoting a brand or product via the medium of email contact with prospective or current customers. …
  www.searchpath.co.uk/Resources/InternetMarketingGlossary.html
• Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing. You can also buy opt-in addresses from various email list providers. …
  www.ultimatesitepromotion.com/free-dictionary-online-marketing-terms.htm
• In a similar way to traditional direct mail, email can be used to send messages, promotions and information to members of a mailing list. …
  bulldogmediagraphix.com/glossary.htm
• business promotion through the use of email broadcasts. Email marketing takes many forms and has become one of the preferred methods of unscrupulous online marketers resulting in spam. There are laws to protect consumers from spam abuse.
  www.internet-marketing-website-design.com/internet-marketing-glossary.html
• Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. …
  www.emarketingmark.com/glossary-of-emarketing-terms-2/

• Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. In other word, every email sent to a potential or current customer could be considered email marketing. my-direct-email-marketing.com

Please visit to visit Email Marketing Definition to know more.

Definition of Email Marketing

All following is some ideas of the email marketing definition.

Email marketing

Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

Email marketing

Business promotion through the use of email broadcasts. Email marketing takes many forms and has become one of the preferred methods of unscrupulous online marketers resulting in spam. There are laws to protect consumers from spam abuse.

Email marketing

In a similar way to traditional direct mail, email can be used to send messages, promotions and information to members of a mailing list. In comparison to direct mail, it is far cheaper and it is possible to monitor exactly who has received the email, who has opened it and who has gone on to visit your website as a result.

Email Marketing

Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing. You can also buy opt-in addresses from various email list providers. Although bulk and targeted email sending is not illegal, provide you work within the established guidelines, it is often considered the low end of internet marketing and advertising approaches. Sending to you own opt-in list should be considered a standard marketing program. Email addresses can be collected in a variety of ways including having a place on your web site where people can sign up for a newsletter, offers of specials or updates on the current state of a particular market.

Sauce: Email Marketing Definition

Email Marketing Definition

Email Marketing Definition

Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. In other word, every email sent to a potential or current customer could be considered email marketing. Email Marketing (Email Direct Marketing) is a marketing strategy to promote your product or service through the application of direct email communications. Email Marketing represents the email you send to a customer, a prospect or public. Email marketing is a tool for building relationships with both existing and potential customers.

In general email marketing (Email Direct Marketing) refers to:

• Sending direct promotional emails to new prospects or existing customers with the purpose to acquire or persuade new purchase or repeat purchase.
• Sending emails with the purpose to develop customer loyalty and enhance the customer relationship.
• Email sent by anyone with placing your marketing messages or advertisements in the email.

Email Marketing is the electronic way of direct mail, newsletter and flyers.it is widely used because:

• Sending email is much more cost effective than most other forms of communication with your prospects and customers.
• Email lets you to deliver your message directly (unlike a website, where your prospects have to come to visit your website for the message) to your customers or prospects.
• Email marketing has proven extremely successful for those who do it right.
• Email marketing is highly targeted to your target group.
• Email marketing is customisable on a mass scale.
• Email marketing is completely measurable.

Email marketing is a tool for developing relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.

Source : For more information, please visit Email Marketing Definition.

Benefits of Email Marketing

1. It provides an entrepreneur the ability to communicate with a large audience at a relatively low cost.

2. The entrepreneur has the opportunity to communicate specific details to a targeted audience.

3. The delivery time is short.

4. The effect or performance of the email marketing campaign can easily be tracked.

5. Unlike a website that requires the audience to visit, Email marketing delivers the message to the audience.

6. More than half of internet users spend more time checking their Emails than any other activity online.

7. It affords the entrepreneur the opportunity to interact with potential customers. Messages can be structured in such a way that upon request by a potential customer, a predetermined series of responses are delivered automatically to the potential customer.

Direct Email Marketing – A website provide information about definition, history, key terms and concepts of email marketing, opt-in email advertising, email spam, legal requirement of email marketing, advantages and disadvantages of email marketing, email marketing campaign, web-based email marketing service providers and email marketing software.

What is email marketing?

Email marketing simply put is the use of Email (Electronic Mail) for marketing. It is a form of direct marketing strategy whereby a marketer or advertiser communicates information to current or potential customers. Email marketing is one of the oldest online marketing strategies that successful entrepreneurs employ in acquiring and retaining customers for their businesses. Email marketing, has been and will continue to be for a long while, an effective marketing tool.

There are different types of Emails and marketers send them for different reasons. For example advertising messages inserted as footnotes in ordinary emails. You find a lot of such short advertisements you in emails sent to you by friends especially those using free services like Yahoo, Hotmail etc. Many corporate organizations also add little advertisements as auto-signatures to their corporate emails.

Email Marketing Strategies

The various types of Emails and their goals can be easily classified as follows:

1. Direct Email – This involves sending a promotional message to customers or prospects. For example, an announcement of special sales.

2. Retention Email – These are emails meant to retain and encourage customers loyalty. They usually take the form of regular emails and are popularly refer to as newsletters. A newsletter even though it may carry promotional messages focuses on providing value to the recipient in the form of valuable information or entertainment. Its main goal is to establish a long-term relationship between the entrepreneur and the recipient.

3. Rented Email List – Sometimes, online marketers rent other peoples email list for their advertisement. For example, an entrepreneur who is just starting can put his advertisement in another online marketers Newsletter in other to reach a wider audience than he could possibly do by starting his own newsletter. There are many well established online marketers that sell advertisement space in their newsletter to other entrepreneurs.Emails composed and sent with the purpose of establishing, fostering, retaining or encouraging customer loyalty or patronage.

In several corporate organizations, email marketing is preferred to orthodox marketing tools such as Direct Mailing, Print Newsletter and Placing of advertisements in subscription magazines and newspapers. The reason for the preference is not far-fetched.

Email Spam

Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media such as  instant messaging spam, web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, internet forum spam, junk fax transmissions, social networking spam, and file sharing network spam.

Email spam, known as unsolicited bulk Email, junk mail, or unsolicited commercial email, is the practice of sending unwanted e-mail messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients.

An electronic message (email spam) is “spam”, if following occurred:

1. the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients;
2. the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent;
3. the transmission and reception of the message appears to the recipient to give a  is proportionate benefit to the sender.

Spam in e-mail (Email Spam) started to become a problem when the Internet was opened up to the general public in the mid-1990s. It grew exponentially over the following years, and today comprises some 80 to 85% of all the email in the world, by conservative estimate.

Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience.

Opt-In Email Marketing

The Opt-In Email Marketing System provides ready solution for each of those hurdles listed above while retaining all the benefits of a traditional Email Marketing System.

Opt-In Email Marketing is a system whereby potential email recipients are requested to give permission that commercial emails should be forwarded to them from an online marketer. The email recipients will be requested via an opt-in form (squeeze webpage) to voluntarily fill in their names and email address in order to be added to the mail list of the online marketer. Once such request is made via the opt-in form, a confirmation link will be sent in an email to the email address filled into the opt-in form. The email will request that the recipient confirm that he or she requested to be added to the email list. If the confirmation link is not clicked by the recipient, no further emails will be sent to that particular email address. However, if the confirmation link is click, then the recipient will be added to the marketer’s email list for future correspondence.

The Opt-In Email Marketing System eliminates the issue of your emails being considered SPAM. Also, the Opt-In Email Marketing System ensures that each email sent to customers have embedded an unsubscribe link that will enable the recipient unsubscribe from the mail list. I recommend that you use an Opt-In Email Marketing System provided by a reputable company like Aweber or Getresponse. Even though the service will cost you money, it is better than getting involved in a lawsuit for unsolicited email.

Direct Email Marketing – A website provide information about definition, history, key terms and concepts of email marketing, opt-in email advertising, email spam, legal requirement of email marketing, advantages and disadvantages of email marketing, email marketing campaign, web-based email marketing service providers and email marketing software.